The Mayfair Chippy

I was commissioned to draw a suite of pen and ink, line drawings of various fish and seafood for a new restaurant concept by the Great British. Carrousel Agency tasked me with marrying the authenticity of a traditional fish and chip restaurant with a touch of contemporary styling.

Under Carrousel’s direction and taking inspiration from historical fishmonger sign painting I produced a hand-illustrated cod which they used to create the logo and a series of other illustrations which were used for chip boxes and other packaging materials including branded wax paper.